The Soy Innovation Challenge, brought to you by Missouri Soybean Merchandising Council (MSMC), aims to engage Missouri FFA members in creating valuable and engaging exhibits and ideas based on the soy value chain. Students will be tasked to plan and design a soy-focused agricultural education mobile classroom via the MSMC-purchased school bus. Students will develop an understanding of the uses of soy that are utilized in everyday products, by curating what this bus looks like, both on the inside and out. Exhibiting the uses of soy is essential to the development of soy markets that benefit farmers.