Developing A Personal Brand
When I hear someone’s name, I immediately begin associating it with the things that make them who they are. For example, when I hear someone say, Harriet Tubman, I think of her dealings with the Underground Railroad. She stood up for what she believed in and risked her life in the process. Tubman had a foundational belief that freedom is a universal right, and although she was responsible for helping escort over 300 slaves to freedom, she never sought personal glory. In response to Tubman’s selfless acts, she has been branded as a leader that prioritized the freedom of others. She was willing to sacrifice her own freedom to help others. She was selfless. She was invested. She was the leader that the world needed.
Just like Tubman, we can develop our own personal brands. If we invest ourselves in the causes we feel are worthy, we will improve ourselves. For me, FFA was always the cause that I chose. FFA is invested in improving members each and every day. As an aspiring educator, I fell in love with that concept.
A variety of activities will not only improve us, but also allow us to develop our brands. Attending leadership academies, participating in CDE’s and LDE’s, and engaging in community service are great ways to improve your personal brand. When community members see that you are involved in these activities, it will reflect well on you, thus improving your image and brand.
I believe that when we have positive personal brands, it reflects well on our entire organization. It is no secret that our industry is under scrutiny, so as we progress throughout the remainder of our FFA careers, let’s put our best foot forward and work to improve our brands!